5 WWE Superstars With The Highest Merchandise Sale In 2023
In the World Wrestling Entertainment (WWE) universe, where combat skills, stage presence, and storytelling ability are paramount, there’s another indicator of a wrestler’s success—merchandise sales. The WWE superstars with the highest merchandise sales often find themselves at the top of the card, as these figures frequently determine their positioning within the company. Historically, the likes of Hulk Hogan, Stone Cold Steve Austin, The Rock, and John Cena have reigned supreme in this department. Let’s delve into the top five superstars making waves in 2023:
1. Roman Reigns
Dubbed ‘The Tribal Chief’, Roman Reigns isn’t just the No.1 wrestler in the business; he’s also the top dog when it comes to merchandise. Reigns’ meteoric rise began in 2021, and for three consecutive years, he’s dominated sales, surpassing even the all-time greats. With his current gimmick, the Bloodline stable, and his impressive championship reign, Reigns’ merchandise has flown off the shelves. Hot sellers include the “Greatness Amongst You” T-shirt featuring Reigns and Paul Heyman, the iconic “Head of the Table” signature tee, and the evocative “Life’s Not Fair And Still” design.
2. Cody Rhodes
The top babyface of WWE’s active roster, Cody Rhodes, has been in the form of his life since his triumphant return. The exponential growth of his fan base, combined with the unwavering love of the audience, hasn’t just elevated his in-ring stature but also significantly boosted his merchandise sales. Any item featuring his trademark logo tends to record stellar sales, from the American Nightmare Weight Lifting Belt to the “Claim Your Kingdom” T-shirt.
3. Bray Wyatt
To many, the inclusion of Bray Wyatt on this list shouldn’t be surprising. Ever since his 2014 debut as the enigmatic leader of The Wyatt Family, Wyatt’s merchandise appeal has been palpable. This popularity soared to even greater heights with his transformation into “The Fiend,” turning him into WWE’s top merchandise seller. With a vast array of products, from masks to unique T-shirts, the WWE Universe’s devotion to Wyatt is evident in the sales, as fans have continuously supported his diverse and evolving personas.
4. LA Knight
From not even making the top 20 sellers list a month ago to being one of the top five today, LA Knight’s ascent is nothing short of meteoric. This self-made Mega Star’s charisma, paired with unmatched microphone prowess, has endeared him to the WWE Universe. As a result, LA Knight merchandise, especially the signature “Yeah” T-shirt, has become a must-have for fans everywhere.
5. Brock Lesnar
‘Suplex City’—two words that have defined Brock Lesnar’s brand since 2015. While the Beast Incarnate no longer dons the shirt, the mere mention of ‘Suplex City’ during matches revives memories, driving sales up. Even eight years on, fans can’t get enough of Lesnar’s merchandise. It’s not just about the catchphrase; it’s about the legacy of a wrestler who knows the business inside out.
In conclusion, merchandise sales offer a unique lens into the shifting sands of WWE’s landscape. As the tastes and preferences of the WWE Universe evolve, so do the superstars who dominate this list. But for now, these five wrestlers reign supreme, their merchandise a testament to their indelible mark on professional wrestling. Whether you’re a die-hard fan or a casual viewer, the next time you sport a WWE tee, you’re not just wearing a piece of cloth—you’re wearing a piece of history.
